Comcast Caps Internet Downloads

Comcast has announced that in October they will officially limit customer downloads to 250 GB a month. It has been rumored before that Comcast has unofficially had download limits before and cut customers off for too much downloading. I think in this age of the Internet and downloadable media, the policy is very short sighted.
Verizon FIOS is my area, but dealing with them is worse than Comcast. At least I have some options. Lots of people don't have options for Internet access.